Australia Content Filtering Market: Spam and Spyware Take Centre Stage

Editorial Reviews

This IDC study provides an analysis of the Australian antispam market. It includes an analysis of the current market size and its growth potential to 2009. IDC segments this market by hardware, software, and services. In addition, this study provides the reader an insight into the key dynamics shaping this growing market.

"IDC expects the antispam solutions market to be a key growth market for Australian resellers and systems integrators over the five-year forecast period. Some organisations have already enjoyed 50% to 100% growth in email filtering and antispam software sales over the last 12 months, albeit off a small base. There are several factors driving the phenomenal growth we are seeing in this space, such as optimising network bandwidth usage and ensuring corporate security policies are adhered to and legal liability is kept in check by allowing employees to access electronic communications technology. The drivers for antispam software are not expected to wane in the near term, especially with the number of organisations still lacking this kind of technology in Australia," says Megan Dahlgren, senior analyst, Software, IDC Australia.