From the book lists at Adware Report:

All information current as of 19:29:51 Pacific Time, Monday, 21 February 2005. U.S. Internet Advertising Forecast, 2002-2007    by IDC / Jonathan Gaw   Digital:     IDC Research     08 November, 2004    US$4,500.00     Available for download now Click the button below to . . .      (which will add the book to your Amazon U.S.A. "Shopping Cart") . . . or use your browser's Back button to return to the search-list page.

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Editorial description(s):

Book Description
As the Internet advertising industry recovers from the recession and the collapse of the dot-com industry, the largest Web sites will continue to consolidate market share as advertisers look for players that can deliver both mass-market audiences and targeted messages. Web sites need to capitalize on the medium's strengths in measurability, flexibility, and cross-platform intelligence. The increase in the number of broadband households will drive consumption of rich media ads and advertising over home networks and IP-enabled consumer electronics. "Internet advertising has yet to fulfill its promise, but only because the industry promised so much. In fact, online advertising has shown to be more measurable, flexible, and diverse than any other form of mass marketing, and tools and services will continue to grow around this market." -- Jonathan Gaw, research manager, Internet Economy


Reader review(s):

(none available)

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