From the book lists at Adware Report:

All information current as of 19:28:19 Pacific Time, Monday, 21 February 2005. Internet Ad Campaigns, Not Just Cool Ads    by Brooke Correll / Aspatore Books Staff   Digital:     Aspatore Books     01 December, 2000    US$7.95     Available for download now Click the button below to . . .      (which will add the book to your Amazon U.S.A. "Shopping Cart") . . . or use your browser's Back button to return to the search-list page.

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Editorial description(s):

Download Description
Internet Ad Campaigns, Not Just Cool Ads, written by Brooke Correll (Wineshopper.com, VP Marketing), provides an unprecedented look at the various online and offline strategies involved with building a successful brand on the Internet for companies in every industry. Also examined is calculating return on investment, taking an offline brand online, taking an online brand offline, where the future of Internet marketing is heading, and numerous other issues.


Reader review(s):

(none available)

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