From the book lists at Adware Report:

All information current as of 14:35:57 Pacific Time, Monday, 21 February 2005.

Internet Search Utilities: Guided Missles of Carpet Bombs?

   by Yankee Group

  Digital:
    --publisher not specified--
    01 September, 2000

   US$795.00 

   Available for download now

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Editorial description(s):

Book Description
In this report, the Yankee Group analyzes the state of the search market and provides an overview of how search utilities are helping structure the vast array of information available on the World Wide Web (WWW). Further, this report looks at how companies are trying to develop a "Holy Grail" of search that understands human language, thought and semantics, with the ultimate goal of providing users with the right mix of fast, accurate, relevant and—above all—contextual results. The explosive growth of the World Wide Web has led to the continued development of the world's most comprehensive online library, a library that is continually receiving generous donations of "books" covering every topic imaginable, and then some. For the average online consumer, finding useful information can be an overwhelming task. As a result, consumers need effective mechanisms for searching the Web. Because there are so many different search techniques that can be used, the Yankee Group prefers not to use the term search engine loosely. They use the more appropriate term "search utility" to describe the products in this space.



Reader review(s):

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