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All information current as of 14:31:15 Pacific Time, Monday, 21 February 2005. Internet-Based Market Research (3rd Edition)    by Donna S. Ireton   Ring-bound:     Advanced Systems Development, Inc.     April, 2003    US$49.30     Usually ships in 24 hours Click the button below to . . .      (which will add the book to your Amazon U.S.A. "Shopping Cart") . . . or use your browser's Back button to return to the search-list page.

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Editorial description(s):

About the Author
Donna S. Ireton is Director of ASD';s Acquisition Management Consulting and Training Group. Until FY 2000, she served as ASD';s Director of Contracts. She has managed several projects at the Department of Veterans Affairs, Washington Metropolitan Area Transit Authority, District of Columbia Government, and the Department of Transportation, National Highway Traffic Safety Administration, in support of procurement, property, financial, and other business management systems.

Ms. Ireton has presented hundreds of acquisition management seminars and workshops. Topics include risk management, contract/business management, federal government acquisition reform, commercial contracting and subcontracting, performance based contracting, incentive contract-ing, market research, small business/socioeconomic program contracting, and electronic com-merce. She has authored or co-authored numerous texts:

·Telework: Advantages, Challenges, and Implementation;

·Electronic Contracting: The Evolution of Electronic Contract Management;

·Performance-Based Contracting and Risk-Based Surveillance;

·Creating the Performance-Based Work Statement;

·Ethics in Procurement;

·Subcontracting for Commercial Items and Services; ·Federal Acquisition Streamlining Act of 1994;

·Acquisition Reform II: Implementation and New Legislation;

·Acquisition Reform 1996; Research for the Acquisition Professional;

·FAR 15 Rewrite: What';s It All About?;

·Federal Supply Service and GSA Advantage!;

·Internet-Based Market Research;

·Overview of the Federal Acquisition Regulation System--Form, Fit, and Function;

·The New Federal Acquisition Process; and

·The Pilot Mentor Protege Program;

She has designed, developed, and presented many classes and seminars, including in-house ses-sions for such organizations as the Jet Propulsion Laboratory, McDonnell Douglas, Motorola, Digital Equipment Corporation, SAIC, Unisys, United Space Alliance, Booz·Allen & Hamilton, GTE, Silicon Graphics/Cray Research, Washington Metropolitan Area Transit Authority, District of Columbia Government, General Services Administration, Treasury Acquisition Institute, Small Business Administration, Central Intelligence Agency, Federal Bureau of Investigation, Nuclear Regulatory Commission, Hanscom Air Force Base, National Security Agency, Defense Special Weapons Agency, Department of the Army, and many others.

Ms. Ireton has assisted a number of government and industry organizations with a variety of contract management matters. For example, she developed a training program for NASA Headquarters that forges a linkage between NASA';s performance-based contracting and risk-based surveillance initiatives. She developed ethics training progra for the District of Columbia Water and Sewer Authority. She served as project manager and lead acquisition analyst provid-ing support to a NASA acquisition team developing a complex performance-based solicitation and acquisition strategy. Earlier, she lead a team of analysts that evaluated NASA requirements and prepared the draft performance-based work statement, QASP, and communications plan, and recommended an innovative acquisition strategy. In other projects, she reviewed two-phase de-sign-build construction procedures and recommended revisions to solicitation documents and procedures for the Department of Veterans Affairs; assisted in the design of a course on inven-tory management process and procedures and its relationship to procurement policy and practices for the Washington Metropolitan Area Transit Authority (WMATA';s procurement system is based on the FAR model); assisted a small business client in designing commercial subcontracts to replace existing cost-plus-award-fee subcontracts in accordance with FAR commercial con-tracting initiative; assisted a small business in preparing a complex proposal for R&D funding; and for a Fortune 500 financial institution undergoing a reengineering of

Book Description
Audience:

Internet-Based Market Research is designed for both government and industry contracting officers and buyers of products and services and for skill levels ranging from entry-level personnel through senior buyers and contracting officers. Program management and technical staff will also benefit by gaining an understanding of the complexity of the federal market research and acquisition processes.

Structure:

Internet-Based Market Research consists of a discussion of the various methods of conducting market research to identify commercial products and services, commercial terms and conditions, and commercial acquisition practices, with special emphasis on using the Internet as a research tool. It provides a review of the different philosophical approaches to conducting market research (Chapter 1), definitions of critical terminology (Chapter 2), and guidance on how to conduct market research (Chapter 3). Students will receive an introduction to using the Internet that will familiarize them with the basic terminology and enable them to navigate the Internet with ease (Chapter 4). It provides tools to conduct extensive practical exercises using the Internet to conduct market research (Chapter 5). A class exercise is provided in Chapter 6. Federal Acquisition Regulation Parts 10, 11, and 12 (current through Federal Acquisition Circular 12, January 12, 2003) are provided in Appendix A.




Reader review(s):

(none available)

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