From the book lists at Adware Report:

 All information current as of 19:19:53 Pacific Time, Monday, 21 February 2005.

Internet Business Magic: Using Disney's Magic Strategy in Your Own Online Business

   by Rich Hamilton

  Paperback:
    Sellbetter Tools
    01 March, 2004

   US$13.60 

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Editorial description(s):

(none available)


Reader review(s):

Big Disappointment, September 8, 2004
When I first got this book I was looking for something that would increase my business on my web site. I thought that using a business strategy that Walt Disney used would be unique and maybe would make my site unique. However, what I read was really just a rehash of what all the rest of the web site business books say; only in a much smaller package. Simple. Succinct. No frills. This book reads more like notes taken in a college class then by someone who really knows the subject and who wants everyone to understand it. And at a listed price of $20 US, it is a bit costly. And don't believe the claim of a 800 page web site to back up the book. Maybe I'm just blind, but I couldn't find those 800 pages. I did find a very simple web site that provided mighty few resources to back up that 800 page claim.

Over all this book was a big disappointment. If you must read it, get it at the library and save your money for a more comprehensive book on web site marketing or maybe Mr. Hamilton's book on Disney Magic.

Too Little Magic, July 13, 2004
When I first got this book I was looking for something that would increase my my web site's business. I thought that using a business strategy that Walt Disney used would be unique and maybe would make my site unique. However, what I read was really just a rehash of what all the rest of the web site business books say; only in a much smaller package. Simple. Succinct. No frills. This book reads more like notes taken in a college class then by someone who really knows the subject and who wants everyone to understand it. And at a listed price of $20 US, it is a bit costly. And don't believe the claim of a 800 page web site to back up the book. Maybe I'm just blind, but I couldn't find those 800 pages. I did find a very simple web site that provided mighty few resources to back up that 800 page claim.

Over all this book was a big disappointment. If you must read it, get it at the library and save your money for a more comprehensive book on web site marketing or maybe Mr. Hamilton's book on Disney Magic.

More Magic from Rich Hamilton, May 14, 2004
In just three sections, Rich gives us a foundation, an internet business strategy, and and implementation techniques as to how to apply that Disney Magic to our internet business, our websites, and even our home-life too - and does it in his typically fun fashion.

Lots of real life examples, plus quotes, trivia and even an exclusive website for readers all combine to make learning a pleasure, and give you plenty of tools to build a better online presence. It's one of those books that I tend to refer to time and time again - to recap information, and to get guidance in new or challenging situations. I have successfully used the advice contained within to my advantage on many occasions.

A great list of suggested further reading, lots of useful links, and a comprehensive index round out this book and make it invaluable in both your business and your home life. I would recommend this book to anyone !

-Rob.
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