From the book lists at Adware Report:

All information current as of 19:19:22 Pacific Time, Monday, 21 February 2005. Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide    by Chandra Sekhar   Paperback:     Southern Pub Group     11 February, 2001    US$16.95     Usually ships in 10 to 14 days Click the button below to . . .      (which will add the book to your Amazon U.S.A. "Shopping Cart") . . . or use your browser's Back button to return to the search-list page.

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Editorial description(s):

Ann Phillips,Editor, BookStar Reviews
" I have discovered the definitive guide for "net newbies" like myself, to intermediate users who want a broader understanding of how to increase search engine popularity. . . I recommend it highly."


Babu Krishasamy
"...The book is a must read for anyone who administers a web site and is desperate for increasing traffic."


Ramesh,Freelance Book Reviewer
"Had the book come a year earlier, The book could have been an eye opener for so many dot coms that threw their money in expensive so called "branding" efforts..."


From the Publisher
INTERNET MARKETING And SEARCH ENGINE POSITIONING - A "DO IT YOURSELF" GUIDE
by Chandra Sekhar

Thinking of getting a home page or website to promote your products or business? Want to be a part of the vast world of Internet marketing and e-commerce, but have little idea of where and how to begin? I have discovered the definitive guide for "net newbies" like myself, to intermediate users who want a broader understanding of how to increase search engine popularity.

It is evident that Mr. Sekhar is knowledgeable in the area of Internet marketing and implementing the search engines for better results, yet the text is should be easily understood by nearly all levels. He has provided helpful lists of sites for many different services you may need. There are interesting do's and don'ts; pointers on the most common mistakes made by site owners thinking they will get a high ranking in the search engines. As an added bonus the pertinent information is delivered in an entertaining read, not boring as some how-to texts can be.

The detailed examples and concise illustrations seem as if you are actually on a web site, which will help the beginner get a hands on feel for using the tools for marketing a product. Thoroughly discussed are the opportunities for those on a limited budget and the fascinating world of the web which can be understood and implemented by anyone with a little time and patience.

This book should be required reading for new website owners who want to succeed. Those a little more experienced can benefit as well. I recommend it highly.

Editor,
Southern Publications



About the Author
Chandra sekhar has an impressive background of business experience in the United States and several countries.

He has worked in India, Sultanate of Oman, Saudi Arabia and the United Arab emirates, and has extensive experience in Ecommerce as well as traditional business models.

He resides in Miami, Florida and can be reached at [email protected]


Excerpted from Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide by Chandra Sekhar. Copyright © 2001. Reprinted by permission. All rights reserved


INTERNET MARKETING And SEARCH ENGINE POSITIONING - A "DO IT YOURSELF" GUIDE by Chandra Sekhar



 



 Thinking of getting a home page or website to promote your products or business? Want to be a part of the vast world of Internet marketing and e-commerce, but have little idea of where and how to begin? I have discoveredthe definitive guide for "net newbies" like myself, to intermediate users who want a broader understanding of how to increase search engine popularity.



   



It is evident that Mr. Sekhar is knowledgeable in the area of Internet marketing and implementing the search engines for better results, yet the text is should be easily understood by nearly all levels. He has provided helpful lists of sites for many different services you may need. There are interesting do's and don'ts; pointers on the most common mistakes made by site owners thinking they will get a high ranking in the search engines. As an added bonus the pertinent information is delivered in an entertaining read, not boring as some how-to texts can be.



 



The detailed examples and concise illustrations seem as if you are actually on a web site, which will help the beginner get a hands on feel for using the tools for marketing a product. Thoroughly discussed are the opportunities for those on a limited budget and the fascinating world of the web which can be understood and implemented by anyone with a little time and patience.



    



This book should be required reading for new website owners who want to succeed. Those a little more experienced can benefit as well. I recommend it highly.



 



Editor, Southern Publications



 




Book Description
INTERNET MARKETING And SEARCH ENGINE POSITIONING - A "DO IT YOURSELF" GUIDE

The vast majority of web sites that exist today are owned and managed without major marketing budgets or Venture capital backing. These types of web sites form the pillars of internet revolution. This book is specifically targeted to help these kinds of web sites to grow and prosper in the age of the internet

The book deals with very specific and cost effective techniques to increase web traffic for web sites that have zero or very little marketing budgets. This carefully researched guide includes a step by step approach to search engine positioning, and to utilizing the cost effective resources on the internet.

You do not need millions of dollars or technology savvy programmers to be part of this exciting opportunity in cyberspace. You need not have knowledge of HTML to increase your web traffic.

All you need are few hours a month and a little patience. You can do it yourself!!!




Reader review(s):

Search engines? Spiders? HTML Tags? If this sounds foreign, April 27, 2001
...or even if you consider yourself an Internet pro, this excellent step-by-step guide to creating your own "storefront" on the web will enable you to do it right the first time out. As a novice on the Net, I found the descriptions and comparisions of the most prominent search engines and how they work very informative. Chandra Sekhar takes the reader through the levels of search engine positioning, how to choose the best one for your product(s), shows you how to wisely spend on your business place, how to get positive results with limited funds, and how to set up a professional-appearing site free of charge. Using a dummy product, the author takes the reader through the process of creating a site. He offers numerous illustrations to enhance the text. You will find a list of web sites that offer technical assistance, and Sekhar thoroughly covers E-mail privacy laws. I was impressed with his comprehension of how many Interent users feel about being "spammed". He shows the marketer how to generate customer loyalty by guaranteeing not to invade their screen with advertisements. The author's knowledge of the search engines, the behind-the-scenes workings of the large "markets", reminders of the pitfalls, and asssitance for readers with or without technical skills should appeal to everyone who has thought of marketing on the Internet. This type marketing is a new ballgame, and if you want to create a professional web site, "Internet Marketing & Search Engine Positioning" is a must read.

Review by Barbara Deming, Author (Most recently published in Rockford Review and GRIT), a Writing/Marketing Workshop Instructor, and a Pushcart nominee. Barbara lives and writes in San Marcos, CA.

Draw more visitors into your site...., April 24, 2001
If you know HTML code, but do not have a focused search engine strategy in place. Chandra Sekhar explains the difference between a spider and directory based search engines and gives an overview of how you can get your site listed for maximum benefits and profitability.

"Gone are the days when only Meta tags could do the magic to your web traffic." -Chandra Sekhar

This is not a highly detailed book, yet sometimes things come best in an easy-to-read format. This book will teach you the HTML basics you need to know to create Meta Tags and for that alone it is worth it for the new webmaster.

Chandra Sekhar also explains which search engines are going to get you 95% of the traffic. What the other reviewers don't realize is that new site builders have no idea where to find this information all in one place. Chandra has organized it in a very easy-to-understand fashion.

As a webmaster myself, I found it difficult to even know where to start. With FrontPage, I had the tools. With this book, you will understand what FrontPage can't teach you. There is some information in chapter four that greatly increased my site visitors. In fact, they almost doubled in a short time. The word to look for is "central." :) It is just easier to have someone else list your site, and that is finally what I did for a very small fee.

This book is like a book of webmaster secrets. By the time I read this book, I had learned many of them on my own and I would like to recommend this book to you in order to save you the time I had to take to look for all this information. There are also pages of Web site addresses to assist you further. I found that to be a very helpful tool.

This book is well worth ordering if you are a new webmaster, especially if you are using a program like FrontPage. For those who know HTML, it could still be useful to increase your site's rank. It sure helped mine!

A Great New Simple Guide To Increase Your Web Traffic !!, March 6, 2001
Within its 110 pages, this new book provides a wealth of data to help grow their web sites. I haven't had much experience in this realm, but this book taught me much in a very short period of time. It's certainly easy, clear, reading and will make sense to those just getting into the web circle, and those with experience. It covers from HTML basics, search engine positioning and pay-per-click, to advancing your search engine rankings (and how to avoid pulling your rankings down), to e-mail, affiliate and banner advertising, and much more. It's a wealth of information that can be quickly and easily read and absorbed. Add it to your library. It can only help you succeed on the web.

Simply a great book, February 26, 2001
I am not an expert on internet marketing (nor a dummy) . Actually started developing interest about ways to promote a web site after I was layed off from a dot com company.

The book seems to accurately pinpoint ways to increase web traffic for a web site -In particular, the way he has explained how to create pages for search engines are pretty cool,beginning with an example and carrying it step by step.

The book is so different from other internet marketing books primely because of specific techniques in search engine placements (other books had only few pages on this topic). Many other techniques (like yahoo shopping) were also not mentioned in other books.

I was not a dummy for internet marketing after reading couple of other books on the same subject. But this is the first book that has helped me to be a pro with getting higher rank in search engines.

Worth the price!

Poorly written term paper, June 20, 2002
Initially I was excited by this book because of its straight forward advice and recommendations. Upon reading the book, though, I found it full of typos, editorial mistakes, and out-dated information. It would be worth a read if it were a few dollar PDF download, but otherwise is a waste of time.

Outdated, May 22, 2002
If you are serious about Search Engine Positioning, you will be disappointed.
The information is scant and also outdated. Illustrations are of poor quality.
For instance, the author describes "what pulls search engine rankings down" in Chapter 6. Now everybody knows that FRAMES are not the best way when it comes to SEP, but it is also a fact that sometimes we simply HAVE to use them. However, the author fails to provide the readers with any suggestions here.

A pretty picture on the front cover!, November 13, 2001
A pretty picture. That's how it gets my one star! Inside the covers, the information seems more like an outline than a book. If I would have seen this book on a conventional store shelf, I wouldn't have bought it, but some of the positive reviews persuaded me to buy it on line.

I think the first problem Chandra Sekhar has, is that English is a second language for him, and it shows! I can excuse and over look the difficulties I find foreigners have with the English language in just simple conversation, but to write a good book requires a strong command of the English language, and anything less than proficient is inexcusable. In this book, sometimes words are obviously missing, and the spell checker must have been defective as well.

Sekhar chooses good topics, but only seems to touch on them, and nothing more. Many topics, but very little depth. A hundred and ten pages of double spacing? (As the old lady in the long ago Wendy's commercial would say: "Where's the beef?")

I don't see how the book got all of those positive, four or five star reviews. At best it could have been a three star reference manual, but it would have had to be a pocket sized one at that!

I'm brand new at learning about Internet Marketing and Web Site Positioning, but I've seen much better material on the market than this product has to offer! I'm currently reading "Streetwise - 'Maximize Web Site Traffic'", by Robin Nobles & Susan O'Neil, which seems to be a much more informitive, broader, and in depth presintation of Web Site/search engine positioning. I would reccommend it first!

Everything says 'CLICK ME,BUY ME,SEE ME,HEAR ME.., April 22, 2001
Short, clear, incisive and well illustrated, this book introduces the uninitiated to the 'Marketing Back Office'of the Internet, and let him/her sit side-by-side with the experts, while they are manipulating those mysterious levers at the web site.

A clear and simple technical explanation that will make the beginner a near-expert and take him/her to cyber-marketing next level

Good information but could have more., March 18, 2001
Trying to make your website more visible to everyone on the net? Looking for ways to get search engine to notice you? Hoping your website will become the number one in search results? Well what are you doing to improve the site itself? Take a look at this book and the ideas may be right in front of you.

In part 1 of the book the author deals with web pages and design, covering areas like HTML Basics, search engine positioning and the different levels, meta tags, techniques to get more visitors and ways to make you web page move up in the rankings and finally working with Yahoo.

Phase 2 moves into the marketing and e-commerce side of things with topics like e-Bay, email, security, online content and pricing. Also the author takes a look at marketing options and things like banner ads, different programs and tools to help you make you site the number 1 on the web.

Appendix B is dedicated to the Meta tag and what you can do with it and Appendix C is dealing with Java Scripts. Overall the book is sound in the advice you get and the author presents a good argument and set of ideas.

a short and practical guide to increasing web exposure, February 27, 2001
Unlike many of the long and ponderous books I've read, this slender volume manages to hit all the key points that web masters should know to increase search engine placement. Easy to read, concise and direct -- all you need to know in 60 minutes or less. Though there is not much text, what is here is the meat and potatoes of what you need to know. On top of giving a good overview of how search engines work, this book focuses on practical advice for increasing web traffic.

If you're starting a web site or if you just want to keep tabs on your web master, I'd highly recommend this short volume. Well written too.

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