From the book lists at Adware Report:

All information current as of 19:08:35 Pacific Time, Monday, 21 February 2005. Internet Marketing: Foundations and Applications    by Carolyn Siegel   Hardcover:     Not Avail     01 January, 2004    US$75.96     Usually ships in 24 hours Click the button below to . . .      (which will add the book to your Amazon U.S.A. "Shopping Cart") . . . or use your browser's Back button to return to the search-list page.

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Editorial description(s):

Book Description


Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. She integrates print and web components seamlessly so that the accompanying textbook web site acts as a natural extension of the text. Students can look online for interactive marketing cases, project-based activities, and new content regularly updated by the author. Also, instructors have the benefit of an enhanced, online Instructor's Resource Manual focused on teaching tips and content change management.

• The text features separate chapters on legal and international e-marketing issues, B2C and B2B marketing models, and how to implement a web marketing plan--including the creation and design of content.
• The brief format allows students to go online for additional study aids and further research on the chapter material.

Reader review(s):

(none available)

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