From the book lists at Adware Report:

 All information current as of 14:10:22 Pacific Time, Monday, 21 February 2005.

Internet Marketing Tips for Busy Executives: Simple Ways to Improve Your Internet Presence

   by Peter Alexander / John Nobrega

  Paperback:
    Writers Club Press
    01 August, 2000

   US$10.95 

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Editorial description(s):

Book Description


A minority of the businesses in the United States has an Internet presence, and fewer than half of these companies are seeing a significant return on their Internet Marketing efforts. Why? Because these businesses don’t know how to market their sites effectively to their target audience. They either take the “If you build it, they will come” approach or they expect their Web site developers to do the marketing for them.

Unfortunately, most developers are graphic artists, not marketing specialists. The tips included in this book are intended to give those with minimal knowledge of Internet Marketing techniques a simple way to develop an active, effective Web site. Anyone from a small business owner to a senior marketing executive within a large, global organization can use this book to quickly and easily make their company Web site better.

Added bonus: Because the Internet is a dynamic and rapidly changing medium, buyers of this book also receive access to free online updates and additions to ensure their copy of this publication remains current until the next edition is published.




Reader review(s):

From the Author, April 26, 2001
We strived to keep this book simple, current and pertinent to real world Internet marketing scenarios, and I believe we have succeeded. Our on-line book update has proven to be a great way to keep the book current between editions. A link is provided to a Web site which is updated regularly with new tips. Much of our material comes from our industry experience through our Web development company Raydiate (raydiate.com) and through speaking engagements with Silicon Valley executives.

We hope you enjoy this book, and find the tips useful for your Internet marketing endeavors.

Sincerely,

John Nobrega Co-Author and President of Raydiate, Inc.
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