From the book lists at Adware Report:

All information current as of 14:46:13 Pacific Time, Saturday, 12 March 2005. Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships    by Jim Sterne / Anthony Priore   Paperback:     Wiley     22 February, 2000    US$19.79     Usually ships in 24 hours Click the button below to . . .      (which will add the book to your Amazon U.S.A. "Shopping Cart") . . . or use your browser's Back button to return to the search-list page.

---

Editorial description(s):

Amazon.com
In these days of fancy, sometimes overdesigned Web sites and banner ads, we often forget e-mail's huge potential for marketing. This book aims to remind us and explains how this cheap, easy-to-use tool can be one of your online business's best assets. The authors are keen to point out they're advocating not spam but rather targeted, well-constructed marketing messages. To make effective use of e-mail as a marketing tool, you need a strategy rather than a splatter gun, and the book talks you through the process of crafting one.

You also need to know how to write a good e-mail, and one of the book's key sections takes you through the do's and don'ts, from the wording of the header to signing off. Examples from the real world are included so you can see how the big guns do it. Standard e-mails are not your only option, and the book devotes space to alternatives such as e-newsletters and e-promotions. The first can help people develop an affinity with your Web site, and the second offers something free in return for a site visit--a gift certificate, for example.

The book explores other aspects, too, such as getting mailing lists together and doing market research. Authors Sterne and Priore cover their ground well, write in an easy style, and encourage readers to think for themselves. --Sandra Vogel, Amazon.co.uk


Review
"...this book empowers every business..."

"...gives a well-detailed and skillful insight into developing highly cost-effective and personal campaigns" (Marketing, 4th January 2001)


Review
"...this book empowers every business..."

"...gives a well-detailed and skillful insight into developing highly cost-effective and personal campaigns" (Marketing, 4th January 2001)


From the Back Cover
The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you'll find a collection of valuable templates that will help you get started immediately!

This book takes you step-by-step through the process of creating a successful permission email marketing campaign. Inside, you'll learn how to:
* Develop a campaign strategy
* Write an email masterpiece
* Reach your target audience
* Enhance a campaign for a better response rate
* Measure the success of email marketing strategies
* Advertise on other people's electronic newsletters
* Host your own discussion group


About the Author
JIM STERNE is a leading world expert on Internet marketing. He specializes in creating Internet marketing strategies for businesses. Sterne produced the world's first seminar on Internet marketing in 1994 and is an internationally recognized speaker at industry conferences. Information about his company, Target Marketing of Santa Barbara, can be found at www.targeting.com.

ANTHONY PRIORE is Vice President of Marketing for yesmail.com, the premier outsourcer of permission email marketing technologies and services (www.yesmail.com). Priore is a recognized leader in the direct marketing and e-commerce marketing fields. His career in marketing spans nearly 20 years and includes executive positions with Peapod, The Leo Burnett Company, Citicorp Diners Club, and DDB Needham Worldwide.


Book Description
The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you'll find a collection of valuable templates that will help you get started immediately!

This book takes you step-by-step through the process of creating a successful permission email marketing campaign. Inside, you'll learn how to:
* Develop a campaign strategy
* Write an email masterpiece
* Reach your target audience
* Enhance a campaign for a better response rate
* Measure the success of email marketing strategies
* Advertise on other people's electronic newsletters
* Host your own discussion group




Reader review(s):

The perfect tactical companion, April 19, 2000
Jim Sterne has written a book that every single email marketer MUST read. No jargon, no hype, no sales pitch. Just the facts. And lots of them!

Chock full of examples and screen shots, this is the book that people who read Permission Marketing keep asking me to write. Now I don't have to. Thanks, Jim, for doing it for me.

Must read before sending out your 1st email, August 30, 2000
This book gives some handy guidelines as to what to do (and more important: what NOT to do) with email campaigns. Although the book keeps telling you to use a particular opt-in email list (it almost looks like the author has some stock in this list), it's a very useful book to start with. It will not give any technical details on how to realize an email campaign, but there are other books about this subject.

Prior to reading this book I did not have a lot of experience with Email Marketing (other then a "victim"). I would really advice anyone in this situation to read this book before sending out any email. It really got me started on the subject and I know ordered several other books for a more detailed discussion of several aspects.

There is some discussion about how to answer email send to you. However, most of the book is focussed on sending out (batches of) emails to you clients/prospects to get them to do something (most of the time visit your website or place an order)

This books is a real *must* read for anybody wanting to use email as a marketing tool. It will prevent you from making numerous of costly mistakes and it will give you plenty of tips and hints you probably didn't think off.

Seemed like an infomercial, July 8, 2000
In many ways, this book reads more as a promotional brochure than a how-to book. I am convinced that the authors are either founders of, or shareholders in, one of the "opt-in" email list providers that they constantly plug throughout the book. On a more tactical level, the book is squarely targeted at absolute beginners, and didn't provide the level of guidance that I had hoped for.

Less than adequate, January 24, 2001
Great title, but the substance of the book is lacking. It reads with the big powerful words of a direct marketer, but it reminded me of the direct mail I hate. Alot of power words, but nothing to really sink my teeth into.

A book that is great for the person starting out is Make Your Website work for you. It's a basic book, but it gives a more robust program. There's also one about affiliate marketing and developing associations. I think both will help you better market online.

A book full of information but leaving little impression, August 14, 2000
The book is full of information but it is hard to summarize. I found myself repeatedly trying to find useful operational information and only partially succeeding by crunching the text.

In the chapter called " Writing an E Mail Masterpiece" the author's recommend that we look at Amazon's other 75 books on the subject since " This is not the place to lay down the well-worn rules of business writing" . Well if a chapter, so named, is not the place to learn the rules then why use such an inappropriate title. There are obvious sections in this book where the content is illuminating but,overall,the book lacked continuity and was disappointing.

Kind of jumbled and unfocused, June 24, 2000
If you have never had ANY experience with email (and I don't just mean marketing with it), then perhaps this book is for you. This book is way too beginner-oriented (although it promotes itself as if it has loftier things to say). But the worst thing about this book is that it is not well-organized and goes into things that, frankly, aren't important if you really want to market with email. It's too all over the place and unfocused.

A Course on Creative and Disciplined E-Mail Marketing!, June 21, 2000
Veteran writers Jim Sterne and Anthony Priore have written Email Marketing to share with their readers a number of profitable e-mail correspondence design concepts and marketing strategies they can use to effectively communicate with their intended online audiences.

Readers will learn about some popular uses of e-mailing such as sending product announcements, announcing special offers, delivering customer service announcements, distributing surveys, and pointing intended audiences to Websites and other resources for further marketing purposes.

Email Marketing features a broad range of information to assist readers to craft their own e-mail campaigns. Sample correspondence provided in the book demonstrates how easily readers can compose e-mail and link up with existing Websites for maximum marketing impact. Readers will learn about positioning themselves to arouse the interest of their targeted audiences. The authors cite some creative key motivators and themes readers can employ to manage customers to keep them happy, interested, and coming back!

E-mail has empowered people to communicate online. The authors instruct their readers to proceed wisely in regards to who they send e-mail to. They adequately caution readers about sending unsolicited email and provide guidance to keep them on the good side of most people. They demonstrate some very legitimate and creative ways to obtain permission to send e-mail, including doing business with services that supply specially created e-mail lists targeting people with specific interests.

This book offers a full course on carrying out creative and disciplined e-mail campaigns that can be applied to any business, organizational, and personal marketing effort. Readers will benefit from author experience and other cases studies provided in the book. Must reading for business use!

no title, May 27, 2004
I would like to rate the company, not a book.
I ordered a book but was told that it was not available. However ' they would keep my name and would take the money out of my account ' just in case.
I was then informed that the book was no longer available. By this time Amazon had had my money for some weeks. I cancelled the order as it was not longer available and purchased the book elsewhere.
I then received an email some weeks later informing me that the book was now in and would be forwarded to me a.s.a.p.
I SENT SEVEN EMAILS INFORMING THEM THAT THE BOOK WAS NO LONGER REQUIRED.
The book arrived over a week later. It has since been returned and I am waiting for a credit.
Since then I ordered a DVD on 3rd May for a birthday gift. I am still waiting, and yes, the money has been taken out of my account.
How do you contact Amazon. Has anybody ever been successful with a letter or by email.
I no longer have any faith in this company. They still owe me for two items - one I cancelled BEFORE they even had it in stock. The other I am still waiting for.
I wonder is I shall receive a reply to this.

The nuts and bolts of opt-in e-mail marketing..., December 30, 2002
"Email Marketing: Using E-Mail to Reach Your Target Audience and Build Customer Relationships" contains a wealth of information on using opt-in e-mail to grow business. It covers the negatives of unsolicited e-mail (or spam) and the positives of opt-in and opt-out e-mailing, crafting an e-mail campaign, writing attention-getting e-mail and testing response to a campaign. It also discusses producing effective e-newsletters and e-promotions, advertising in other people's e-mail and how to use persuasion techniques in messages.

When a Web site offers the opportunity for a person to enter an e-mail address on the company site and receive promotions, newsletters or other information, they are using opt-in e-mailing. Opt-in (or permission based) e-mail advertising, is stressed throughout the book.

"Email Marketing" goes into the nuts and bolts of opt-in to show how to do it well. It is filled with first-hand accounts from a diverse group of companies on how they use opt-in e-mail to stimulate business. The book also shows several Web sites and documents used in direct marketing.

Companies considering the use of e-mail sales messages as a marketing tool to build a client base for their businesses should look at this book first to see how to use e-mail effectively without spamming and hype. "Email Marketing" covers the positives and negatives of using e-mail to capture prospects and customers.

"Email Marketing" is no flimsy tome on spamming. It is a serious attempt to help businesses use the positives of e-mail to increase their customer base. Without using technical jargon, "E-Marketing" covers the thorny problems of setting up e-mail format to relate to many different messaging programs. Reading this book is an excellent first step to create a successful e-mail campaign.

Cerial For Dinner by Kristine Breese, May 13, 2004
This book is outstanding. It's easy to read and comforting to read about how these women handled their illnesses. Their grit, humor and humanness was inspiring. Kristine Breese is an easy to read and enjoyable writer. This book is a help for the mothers who might have the problem, the relatives of the mothers and anyone who wonders how to help someone we love who is ill.
Eileen Murphy
201 21st Street
Huntington Beach, CA 92648

---

{end of page}

(Page code from the SEO Tools, Toys, and Packages site)