From the book lists at Adware Report:

All information current as of 13:50:08 Pacific Time, Monday, 14 February 2005. Internet Marketing, 2/e, with e-Commerce PowerWeb    by Rafi Mohammed / Robert J. Fisher / Bernard J. Jaworski / Gordon Paddison / Rafi Mohammed / Robert Fisher / Bernard Jaworski / Gordon Paddison   Hardcover:     McGraw-Hill/Irwin     25 April, 2003    US$105.44         Special Order Click the button below to . . .      (which will add the book to your Amazon U.S.A. "Shopping Cart") . . . or use your browser's Back button to return to the search-list page.

---

Editorial description(s):

Book Description
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing – the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.




Reader review(s):

(none available)

---

{end of page}

(Page code from the SEO Tools, Toys, and Packages site)