From the book lists at Adware Report:

All information current as of 06:34:43 Pacific Time, Monday, 21 February 2005.

Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns

   by Robert W. Bly / Michelle Feit / Steve Roberts

  Hardcover:
    McGraw-Hill
    01 September, 2000

   US$26.37 

   Usually ships in 7 to 13 days

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